Quarter 1 (January–March): Statewide Impact

UNM’s impact on New Mexico is broad and far reaching. As the state’s primary contributor to its professional workforce, a leader in cutting edge research, and providing essential services to the state—UNM plays a critical role in strengthening the economy and supporting communities across the state. The University trains many of New Mexico’s doctors, lawyers, nurses, educators, engineers and other professionals. Lobos teach New Mexican children, care for families, and build businesses that improve quality of life across the state.

Theme Pillars:

  • Economic Impact
  • Health of New Mexico
  • Access & Affordability
  • Workforce Development
  • New Mexico Research Impact

Available Text:

Units may use or adapt this text to fit their audience and channels while maintaining consistent framing and core messages.

Sample Headlines:

  • The University FOR New Mexico
  • Serving all of New Mexico
  • Statewide impact with local results
  • From education to innovation, UNM delivers for New Mexico
  • Training New Mexico’s Workforce

Sample Body Copy:

New Mexico is a proud state filled with some of the brightest minds in the world. And those minds teach, learn, and discover at UNM. That’s how Lobos impact the state. We prepare New Mexico’s educators and health professionals, care for New Mexico’s communities, and empower entrepreneurs to build industry changing businesses. We’re addressing the world’s energy needs while developing sustainable solutions to protect New Mexico’s resources, and reimagining rural medicine while enhancing access to education everywhere.

As New Mexico’s flagship university, our mission reflects both a deep responsibility and pioneering passion to take on the myriad challenges our communities face and to create opportunities while building better lives for the people we serve.

At UNM, Lobos come together to spark new knowledge and social growth, learn through creative expression, and improve health outcomes. Here, people ask daring questions and forge new paths, which open doors not only for them, but for the many people we impact.

UNM is not just The University of New Mexico—we are The University for New Mexico.

 

Content Ideas:

  • Economic impact - UNM as an economic engine
    • Annual or quarterly economic impact stories
    • Research funding and job creation
    • Small business, startup, and technology transfers
    • Alumni entrepreneurs and industry leaders across the state
  • Health of NM - Improving lives through care, research, training (we practice what we preach)
    • Health workforce pipelines
    • Rural/underserved care areas
    • Public health research
    • Patient impact
  • Education access/affordability – education within reach
    • Tuition, financial aid and scholarship impacts
    • First generation/transfer students
    • Dual-credit/statewide access
    • Affordability comparisons
  • Workforce development – educating NMs workforce
    • Degree to career paths
    • Teacher and STEM education
    • Regional workforce success (Branches)
  • Research impacts – Solving N.M. challenges
    • Research stories connected to water, energy, health and education\
    • Why research matters (specific stories about impacts – climate change, drought, etc.)

Major Milestones & Events:

  • January 19: Spring Semester begins
  • January 19 – Feb. 19: New Mexico Legislative Session
  • February 28: UNM’s Birthday (celebrated on Feb. 27)