The simplicity and flexibility of our headline style options will enable you to turn even simple, straightforward copy into something that feels special and on-brand. Below are some examples of how Vitesse and Gotham can be used to strong headlines.
Use Vitesse bold or black to let strong headlines speak for themselves
Use all-uppercase Gotham to create clean, simple messages. Reverse the headline out of rich tones to make it pop.
Use an outlined version of Vitesse, uppercase and lowercase, ONLY when it’s necessary to improve headline legibility, for example, when using a light colored headline over a light colored background. Outlined versions of headlines should be used very sparingly.
Sub / Secondary Headlines
Create sub or secondary headlines using all-uppercase Gotham. These headlines may be used to create visual and informational hierarchy in messages. They are excellent vehicles to provide readers with a preview of what’s to come in body copy or to add an additional layer of clarifying information to the communication.