Standards and Restrictions
In order to help creators of UNM video content stay within the standards of the brand, there are certain guidelines that should be considered. The following is a list of brand standards and corresponding practices that should be avoided in keeping with these standards.
It's absolutely critical that every message coming from the University, in a video form, has an appearance of sincerity and authenticity.
- Shoot subjects on location, in their natural surroundings when possible, instead of superimposing subjects in various locations.
- Avoid using scripts for interviews. Although planned responses are acceptable, it's important for language to appear genuine instead of prepared or staged.
- Avoid using stock photos for b-roll. If you need to supplement b-roll with still photos, use in-house photography that is specific to the subject of the story. Also, there are UNM assets available in the brand assets library.
- Avoid superimposing videos onto computer screens, projection screens or televisions when editing, unless it truly looks natural.
CLEAN, UNCLUTTERED, ON-BRAND APPEARANCE
- Avoid using unnecessary sound effects to accompany fly-in graphics.
- Make sure all b-roll is current and doesn't incorporate out-of-date images or locations.
- Stock video should be used only when necessary and only when it matches existing footage.
- Be sure all materials and footage are appropriately branded. (no out-of-date UNM logos or unapproved University department branding)
- Use standardized, approved graphic templates (lower-thirds, fonts, logos) provided by UCAM.
Every video that UNM produces should have a branded, professional look to them, however, that doesn't mean that you can't add your own personal flair to videos.;
- Favor a more cinematic style with camera movement over simple static shots, if you have the opportunity to do it correctly.
- Try to be creative with your b-roll. Time-lapse, slow motion, and immersive videography is encouraged.