Standards and Restrictions
In order to help creators of UNM video content stay within the standards of the brand, there are certain guidelines that should be considered. The following is a list of brand standards and corresponding practices that should be avoided in keeping with these standards.
It's absolutely critical that every message coming from the University, in a video form, has an appearance of sincerity and authenticity.
- Shoot subjects on location, in their natural surroundings when possible, instead of superimposing subjects in various locations.
- Avoid using scripts for interviews. Although planned responses are acceptable, it's important for language to appear genuine instead of prepared or staged.
- Avoid using stock photos for b-roll. If you need to supplement b-roll with still photos, use in-house photography that is specific to the subject of the story. University branded photography and b-roll is available for download in our brand asset library. Be advised that all footage is for institutional purposes only, and all completed videos using these downloaded assets need to have final approval from UCAM. Please use our Marketing Material Submission and Review Form to upload your videos for review.
- Avoid superimposing videos onto computer screens, projection screens or televisions when editing, unless it truly looks natural.
CLEAN, UNCLUTTERED, ON-BRAND APPEARANCE
- Avoid using unnecessary sound effects to accompany fly-in graphics.
- Make sure all b-roll is current and doesn't incorporate out-of-date images or locations.
- Stock video should be used only when necessary and only when it matches existing footage.
- Be sure all materials and footage are appropriately branded. (no out-of-date UNM logos or unapproved University department branding)
- Use standardized, approved graphic templates (lower-thirds, fonts, logos) provided by UCAM.
Every video that UNM produces should have a branded, professional look to them, however, that doesn't mean that you can't add your own personal flair to videos.
- Favor a more cinematic style with camera movement over simple static shots, if you have the opportunity to do it correctly.
- Try to be creative with your b-roll. Time-lapse, slow motion, and immersive videography is encouraged
VIDEO & CREATIVE REVIEW
If you're designing, shooting or creating something that will represent your school, college or department, as well as the University, submit your marketing materials here to have UCAM review and advise on your piece.