Introduction

THANK YOU FOR TAKING THE TIME TO REVIEW THIS GUIDE. 

The guidelines found within it are extremely important to The University of New Mexico. Used properly, they will help maintain graphic and message continuity, protect our logos, and help us build our brand across a wide spectrum of media. 

WHY IS THIS NECESSARY? 

The tone of our words, the way we visually tell our story, our proprietary logos and approved typefaces, all of these elements combined communicate our brand. And each one is an integral part of our identity. So it’s extremely important that we use them carefully and treat all of them with the utmost respect. 

Working together, we can generate bold, engaging communications, build strong bonds with our internal and external audiences, and protect our brand vision and voice into the future. 

QUESTIONS?

Need more information, or to schedule a brand presentation or workshop? Contact the University Communication & Marketing department.

Contact:

Ethan Rule, Director of University Marketing 
Telephone: 505.277.2322
E-mail: rule7597@unm.edu