Brand Training

UPDATE: All online trainings will be transitioned to in-person sessions during the Fall 2021 semester. 

University Communication & Marketing (UCAM) offers brand design and logo training to UNM students, staff and faculty. If you are not a UNM employee but wish to attend a brand training, please email

Brand Design & Logo Usage Workshop 101 – (previously learning central course “UCM 101”)

This workshop focuses on the new UNM Brand Style Guide, design elements including fonts, colors, textures, shadows and basic design principles. This workshop is required in order to receive the official UNM brand style fonts, Gotham and Vitesse.  Additionally, we will cover the proper use of the new UNM logo, recommendations on how to use unit logos, and trademarks and licensing basics.

Future Presentations

Email if you would like to request a brand training.

Brand Presentations

UCAM has delivered more than 50 brand presentations to various schools, offices, and committees. These presentations are customized in length and content for each audience, typically covering the development of the UNM brand and the pillars on which it is implemented. If you're interested in scheduling a presentation, please email

Brand Lab Hours

UCAM's Marketing team is now offering lab sessions every month. These lab sessions are open for anyone to attend and ask questions or get hands-on help with implementing UNM's branding initiatives. Discussion and sharing between users during the lab is strongly encouraged.  These lab hours are paired with the WCMS lab hours each month.

Brand lab hours have been paused until further notice due to the COVID-19 response.  Please reach out to your UCAM Marketing Representative or for assistance. 

UNM Brand Lab Sessions
Wed.TBDTBDLoboLab Training Center (SUB)