Marketing & Communication Council

The UNM Marketing & Communication Advisory Council (MarComm) was established to build a sense of community and serve as a forum for a wide range of topics related to marketing and communication across the University. The purpose of this council is to facilitate the exchange of creative ideas and share updates on marketing and communication initiatives underway institutionally and among the various units on the campus engaged in telling the UNM story.

University communication and marketing professionals are encouraged to bring forward information, questions, and issues from the areas they represent. They are responsible for informing those in their areas about how to promote effective communication and collaboration in planning and implementing institutional marketing and communication initiatives.

The MarComm serves as a key stakeholder group to assist University Communication & Marketing (UCAM) in advancing and communicating the comprehensive UNM brand.

Council meetings are open to anyone interested in attending, particularly those who have marketing or communication responsibilities in their departments. Council meeting times will be posted online, and meeting information and materials will be available upon request. Questions regarding the Council or brand strategy initiative can be directed to unmbrand@unm.edu

Upcoming Meetings:

Meeting dates are subject to change. To receive emailed meeting invitations, please subscribe to the MarComm–L mailing list.

Schedule of upcoming Marketing & Communication Council Meetings.
Date
Time
Location
Presenters/Key Topics
May 15, 20243:30 pm

Zoom

  • Agenda TBD
June – Cancelled
July 17, 20243:30 pmZoom
August 21, 20243:30 pmZoom
September 18, 20243:30 pmZoom
October 16, 20243:30 pmZoom
November TBD

 

Past Meetings:

 

Schedule of previous Marketing & Communication Council Meetings and the topics discussed in the meeting.
Date
Location/Recording
Presenters/Key Topics
2024
April 17Hybrid: Zoom & Scholes Hall, Roberts Room
  • Marketing Updates: Tips for ordering Promotional Items; Why wasn't my order approved?: Understanding licensing & trademarks
  • Communications Corner: Ethics 101
  • Social Media: Posting about events
March 20Zoom
  • Marketing Updates: Let's go Lobos!; Brand Basics: UNM Color Palette; Class of 2024 graphics; First-year Family Day changes
  • Commmunications Corner: UNM Writing Style Guide; AP Style Usaged
  • Social Media: 
February 21Zoom
  • Lobo Day
  • State of the University
  • Visitor Guide '24-'25 call for edits
  • UNM Foundation: UNM Big Give
  • Higher Ed Web Conference
January 17Zoom
  • Marketing Updates: Upcoming events; Tips for UNM Day at the Capitol; Using creative work made by other people or AI
  • Communications Corner: PR Trends for 2024
  • Social Media: Social Media Trends for 2024
  • UNM Foundation: UNM Big Give

Slides Available on Brand Asset Library

2023
November 29Hybrid: Zoom & Draft & Table, UNM Student Union Building
  • Marketing Updates: Upcoming events; Graduation Class of 23 graphics
  • Communications Corner: Spirit of Giving; Little Lobo Holiday Wish Fund, Lobo Food Pantry, UNM Gives
  • UNM Foundation: UNM Big Give
  • "Can I borrow your creative?": Using designs made by other people

Slides Available on Brand Asset Library

October 18Zoom
  • Communications Corner: Spirit of Giving, UNM Gives
  • Marketing Updates: Experiential Marketing; Cherry on Top
  • Social Media: Cherry on Top UGC

Slides Available on Brand Asset Library

September 20Hybrid: Zoom & Bobo Room, Hodgin Hall
  • Brand Updates, Campaigns & Projects: Visitor's Guide; Trademark Notices; The Land of Achievement™; Silent Lights
  • Homecoming
  • AI in Communications & Social Media

Slides Available on Brand Asset Library

August 16Zoom
  • Brand Updates, Campaigns & Projects: Lobos Cookies; AAA Explorer Magazine; Drone video/photos
  • Communications Corner: Meet the Team; What we do; 
  • Social Media: Social Media Users Group reminder 

Slides Available on Brand Asset Library

April 19Hybrid: Zoom & Roberts Room, Scholes Hall
  • Brand Updates, Campaigns & Projects: Class of 2023 Content
  • “Why wasn’t my order approved?” UNM Trademarks & Licensing
  • Communications Corner: Punctuation
  • Social Media Updates: Trademark Infringement; Social Media Post Sizing
Slides Available on Brand Asset Library
March 15Hybrid: Zoom & Bobo Room, Hodgin Hall
  • Brand Updates, Campaigns & Projects: Class of 2023 Graduation Materials Available
  • Safety Compliance in Branded Photography (Presentation by Melissa Terry, Environmental Health & Safety)
  • Communications Corner: AP Style
  • Social Media Updates: SMUG Topics for 2023-2024
Slides Available on Brand Asset Library
Feb. 15Zoom
  • Brand Updates, Campaigns & Projects: Lobo Day at the Capitol; UNM Big Give Campaign; Lobo Day 2023; State of the University; 2023-2024 Visitor’s Guide
  • Photography Reminders
  • Communications Corner: Building Crisis Immunity
  • Social Media Updates
Slides Available on Brand Asset Library
Jan. 25Zoom
  • Brand Updates, Campaigns & Projects: State of the University; 2023-2024 Visitor’s Guide; Lobo Day 2023
  • UNM Big Give (presentation by Grant Condon, UNM Foundation)
  • Communications Corner: PR Trends for 2023
  • Social Media Updates: Understanding TikTok Concerns; The Future of UNM Social in 2023
Slides Available on Brand Asset Library
2021
Nov. 17
  • Institutional Commercial
  • UNM Winter Message
  • Social Media Content Calendar
  • UNM Gives
  • Giving Tuesday
Oct. 20
  • Fall Commencement – class of 2020 & 2021
  • UCAM Support Web Page
Sept. 15
  • Homecoming '21: "Unmuted"
Aug. 18
  • Welcome Back Days
July 21
  • The Pack is Back - welcoming Lobos back to campus
  • #VaxThePack
  • Suicide Awareness Week
  • Newsroom Analytics
  • Short-form Videos / TikTok
June 16
  • Return to Campus / Welcome Back
  • Marketing Initiatives: Institutional Commercial
  • Viewbook/Visitor's Guide update
  • R1 Ads
  • Communication: Research Communication
  • Social Media: SMUG Preview
May 19Zoom - A recording of this meeting is available online
  • Commencement Recap
  • Marketing: Creative Services, #VaxThePack, WeR1
  • Communication: RPIE
  • Social Media #FoundMyPack
April 21Zoom - A recording of this meeting is available online
  • Spring 2021 Commencement Updates
  • #VaxThePack
March 24Zoom - A recording of this meeting is available online
  • Stats, Facts & Figures
  • COVID-19 resource
  • UNM Marketing partner updates
  • Spring 2021 Commencement
Feb. 24Zoom - A recording of this meeting is available online
  • Lobo Day 
Jan. 27Zoom - A recording of this meeting is available online
  • State of the University Recap
  • Licensing and Promotional Item Reviews
  • University Seal updates
  • UNM Newsroom refresh
  • AP Style changes and updates
2020
Nov. 18Zoom - A recording of this meeting is available online
  • Fall 2020 Grad Stream, virtual graduation celebration
  • Hanging of the Greens
  • MarComm Committees
Oct. 21Zoom - A recording of this meeting is available online
  • "We Are New Mexico" Athletics Campaign
  • United Way Campaign
  • GO Bond C updates
  • Fall 2020 Grad Stream announcements
Sept. 16Zoom - A recording of this meeting is available online
  • GO Bond C
  • Homecoming 2020
Aug. 19

Zoom - A recording of this meeting is available online

  • UNM Health Brand Presentation
  • Virtual Freshman Day
  • COVID-19 Safe Practices Signage
July 15

Zoom - A recording of this meeting is available online

  • Welcome Back Days
June 17Zoom - A recording of this meeting is available online
  • Bring Back the Pack
  • COVID-19 Safety Protocols
  • Communication Corner
  • Social Media Updates
May 20Zoom - A recording of this meeting is available online
  • Virtual Graduation Celebration
  • Face Masks & Promotional Items
  • Limited Operations Communication & Marketing
April 22Zoom - A recording of this meeting is available online
  • Commencement
  • Limited Operations Communication & Marketing
March 18
Feb. 19UNM Art Museum, at the Center for the Arts
  • Video Tips
  • Lobo Day
MARCOMM-L

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