UNM Color Palette

Primary Brand Colors:

Our cherry red takes its inspiration from the crimson glow of the majestic Sandia Mountains at sunset. Our silver, from the Rio Grande that looks like a shimmering strip of silver winding through the Albuquerque basin. Both colors have been an essential part of our brand for more than 100 years. Whenever possible, these official colors should be utilized in brand communications.  

Secondary Colors:

There is a wide variety of secondary colors that may be used to help tell our story. All of these colors were carefully chosen because they effectively complement our primary brand colors and reflect the natural tones of our local New Mexico environment. 

Please pay close attention to how and when you use them. And always consider whether it would be more appropriate to use our primary brand colors instead.

An Adobe Color Swatch file (.ase) is available for UNM CMYK and UNM RGB colors.