It’s imperative when you are editing a video to figure out how much information you actually need to have in the video. This will likely depend on what its purpose is. The shorter and more succinct a video is, the better its chances are for social media and online traction. Although certain videos can be different lengths for different purposes, analytics show that online audiences prefer videos shorter than 2 minutes in length. So try to cut out as much unnecessary information as possible, while still preserving the overall message of the video


UNM branded fonts (Vitesse and Gotham) must be used for all videos.  If you do not have access to either of these primary fonts, you may use Arial, which is an approved alternative font. 

Keep in mind that in order for all videos to be ADA compliant, captions or subtitles must be created for the final version of the video.  Captions should be made with no less than a 38 point Gotham font.  A black background should be used behind the captions with an opacity of 90%.

If informative animations or text boxes are to be used, they should be color branded and use appropriate fonts.


Lower thirds are used for identification and are best utilized at the subject’s first appearance.  These identifiers appear for a minimum of four seconds along the bottom of the screen. 

Branded lower thirds use a Vitesse, book font.  Name and title should meet the following specifications for a 1920x1080 sized video:

  • Full first and last name should use capital and lowercase letters – 70 point Vitesse book font
  • Formal title should be in all caps – 45 point Vitesse book font

Please consult the AP Stylebook for the most suitable title abbreviations.  If the subject has multiple titles use that which is most pertinent to the story.

Intros and end slates for your videos, as well as logos and lower third templates can be downloaded from the brand assets library or supplied to you by UCAM upon request.