Health Sciences Visual Identity
The University of New Mexico has been steadily rolling out the logo since it was officially approved in summer of 2017. By January 2018, UNM Health Sciences leadership had approved a new Health Sciences block logo and UNM Hospitals and clinical units logos. The approved design consists of the UNM monogram logo and individual department names.
A clear, concise visual image is the basis of our academic and health-related communication and marketing efforts. UNM’s refreshed visual identity is an interlocking logotype that evolved from a long-standing Lobo favorite.
The UNM Health Sciences, UNM Hospital and clinics, UNM Sandoval Regional Medical Center and UNM Medical Group will be moving forward with the new logo. It is essential for health literacy, patient education and health-related research and academic communications to follow the University’s visual identity to further strengthen our University family.
The primary UNM monogram logo is a standalone mark that represents the entire institution. Secondary to the monogram is a UNM Health Sciences block logo that can be used on social media, websites, print collateral and posters to represent the Health Sciences enterprise.
Each primary academic, research and clinical unit within the Health Sciences also has a logo. Examples of Health Sciences unit logos are shown below.
Collateral materials may use the Health Sciences block logo, an individual unit logo or a combination of the two.
The key to building a successful brand is proper use of key elements: logo placement, color, graphic elements, typography, copy and brand messaging. It is essential that all materials distributed by the UNM Health Sciences maintain a high-quality appearance and embody the brand voice and style. The institutional brand highlights our strong sense of history while also embracing our future. The bold shadows and textures are based on the unique campus architecture, stucco and the strong colors of the southwest.
The UNM Health Sciences uses both turquoise and cherry as primary colors. By using the 80/20 rule (80% of the color can be turquoise and 20% can be cherry), departments can continue to use turquoise as its main color while supplementing it with cherry. The brand consists of Vitesse or Gotham typefaces, striking photos and correct logo usage.
For specific Health Sciences logo or branding questions, contact Sara Mota through the UNM brand ticketing system.
Health Sciences Unit Logos
The Health Sciences logo roll out includes 4 additional waves. Details of waves 1, 2, 3 and 4 are below.
Delivered January 2018.
|College of Nursing||Marlena Bermel|
|College of Pharmacy||Bridgette Wagner-Jones|
|College of Population Health||Deanna Wall|
|Health Sciences Library & Informatics Center||Sally Bowler-Hill|
|School of Medicine||Amanda Bassett|
Delivered February 2018.
|Children's Hospital||Sara Mota|
|Comprehensive Cancer Center||Robin Johnston|
|Health Sciences / Office of the Chancellor||Carlotta Abeyta|
|Health System||Lynn Lessard|
|Medical Group, Inc.||Carly Newlands|
|Sandoval Regional Medical Center||Abigayl Hull|
The expected date for delivery to begin is March 5.
|Cardiology Clinic||Carly Newlands|
|Carrie Tingley Hospital||Sara Mota|
|Center for Development & Disability||Daniel Wenz|
|Center for Life||Carly Newlands|
|Center for Life / Preventive & Integrative Medicine Specialty Clinic||Carly Newlands|
|Center for Reproductive Health||Carly Newlands|
|Center for Spine and Musculoskeletal Health||Carly Newlands|
|Children's Psychiatric Center||Sara Mota|
|Dental Services||Carly Newlands|
|Family Health Clinic||Sara Mota|
|Family Medicine Clinic||Sara Mota|
|Health Sciences / Academic Affairs||Courtney Johnston|
|Health Sciences / Budget Office||Courtney Johnston|
|Health Sciences / Center for Memory & Aging||Sara Mota|
|Health Sciences / Chief Information Office||Courtney Johnston|
|Health Sciences / Clinical & Translational Science Center||Tamaya Toulouse|
|Health Sciences / Communications & Marketing||Sara Mota|
|Health Sciences / Compliance Office||Courtney Johnston|
|Health Sciences / Contract & Grant Accounting||Courtney Johnston|
|Health Sciences / Finance Administration||Courtney Johnston|
|Health Sciences / Office for Community Health||Courtney Johnston|
|Health Sciences / Office for Diversity||Courtney Johnston|
|Health Sciences / Office of Professionalism||Sara Mota|
|Health Sciences / Office of Research||Tamaya Toulouse|
|Health Sciences / Office of University Counsel||Sara Mota|
|Health Sciences / Policy Office||Courtney Johnston|
|Health Sciences / Privacy Office||Courtney Johnston|
|Health Sciences / Sponsored Projects Office||Courtney Johnston|
|Locum Tenens Extension Services||Carly Newlands|
|Senior Health Clinic||Sara Mota|
|Truman Health Services||Carly Newlands|
Includes remaining clinical units.
The expected date for delivery to begin is April 2.