Digital Sign Best Practices

Designing digital signs is similar in many ways to designing attractive webpages.


Use active voice, action verbs and calls-to-action including information like dates, urls and phone numbers.



Represent the UNM brand, using consistent fonts, logos, and design styles.

Good branding

Bad representative of UNM brand

Good Font Size
Bad branding

Keep your font sizes large, especially for your main messages.

Large font sizes

Small font size

Good Font Size
Bad Font Size

Always ensure that text colors have high contrast with the background color.

High contrast text

Low contrast text

Good Font Contrast
Bad Font Contrast

Use simple, relevant images. No image is better than a bad or low-resolution image.

Good use of images

Bad use of images

Good Images
Bad Images