Digital Sign Best Practices

Designing digital signs is similar in many ways to designing attractive webpages.

Content

Use active voice, action verbs and calls-to-action including information like dates, urls and phone numbers.

Design

Represent the UNM brand, using consistent fonts, logos, and design styles.

Good branding

Bad representative of UNM brand

Keep your font sizes large, especially for your main messages.

Large font sizes

Small font size

Always ensure that text colors have high contrast with the background color.

High contrast text

Low contrast text

Use simple, relevant images. No image is better than a bad or low-resolution image.

Good use of images

Bad use of images