Digital Sign Best Practices
Designing digital signs is similar in many ways to designing attractive webpages.
Content
Use active voice, action verbs and calls-to-action including information like dates, urls and phone numbers.
![Good](digital-signage-samples/cta-good.jpg)
![Bad](digital-signage-samples/cta-bad.jpg)
Design
Represent the UNM brand, using consistent fonts, logos, and design styles.
Good branding
Bad representative of UNM brand
![Good Font Size](digital-signage-samples/branding-good.jpg)
![Bad branding](digital-signage-samples/branding-bad.jpg)
Keep your font sizes large, especially for your main messages.
Large font sizes
Small font size
![Good Font Size](digital-signage-samples/fonts-good.jpg)
![Bad Font Size](digital-signage-samples/fonts-bad.jpg)
Always ensure that text colors have high contrast with the background color.
High contrast text
Low contrast text
![Good Font Contrast](digital-signage-samples/contrast-good.jpg)
![Bad Font Contrast](digital-signage-samples/contrast-bad.jpg)
Use simple, relevant images. No image is better than a bad or low-resolution image.
Good use of images
Bad use of images
![Good Images](digital-signage-samples/images-good.jpg)
![Bad Images](digital-signage-samples/images-bad.jpg)