The UNM Brand

Our brand is more than a logo or a color palette. It’s the collection of experiences that people associate with UNM. It’s the voice and tone we use to tell our story. It’s the images and colors we use to communicate to our audiences. It’s the campus, our community, and our passion.

Everyone who represents UNM adds depth and detail to the brand. Here, we provide you the tools to properly incorporate the brand, even if it’s just a new way to color our conversations about the University. The goal is to present an authentic and unified image and tone to our audiences. To live, as well as tell, our story to the world.