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Type Hierarchy

Vitesse is a sporty and collegiate slab serif font that grabs the eye. Its heavy weights are ideal for headlines, although its thin weight fonts command attention. Vitesse is the recommended headline font for the UNM brand.

Gotham is a sophisticated yet friendly sans serif font, great for large chunks of text. Gotham is best used for sub-headlines, body copy, captions, and disclaimers. Because it is the UNM brand sans serif font, it is also the recommended font for significant amounts of text online and in digital design. Because of the width of Gotham characters, special attention should be paid to point size, tracking, and leading. Gotham stands out and is easily legible even in small point sizes like the body copy recommended size 9 point font.

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