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Body Copy Treatment

GENERAL RULE

We always want longer copy to appear clean and organized. With few exceptions, body copy should line up on the left side (left-justified); it should not necessarily line up on the right side (rag right), and the hyphenation should be set to "off" so that no words are broken along the right side of the content.

body copy sample image using gotham font.

Also, as a general rule, body copy should be 9-pt Gotham type (with 16-pt leading) in one of the following colors: black, white, Lobo Gray, or Cherry. And it should be displayed on an uncluttered background. Remember, it doesn't matter what the copy says if it can't be read.

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