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UNM Color Palette

Primary Brand Colors:

Our cherry red takes its inspiration from the crimson glow of the majestic Sandia Mountains at sunset. Our silver, from the Rio Grande that looks like a shimmering strip of silver winding through the Albuquerque basin. Both colors have been an essential part of our brand for more than 100 years. Whenever possible, these official colors should be utilized in brand communications.  

Cherry

HEX: #ba0c2f
CMYK: 20, 100, 75, 0
RGB: 186, 12, 47
PMS: 200C

Silver

HEX: #a7a8aa
CMYK: 40, 28, 25, 0
RGB: 167, 168, 170
PMS: Cool Gray 6 C

Lobo Gray

HEX: #63666a
CMYK: 75, 65, 55, 0
RGB: 99, 102, 106
PMS: Cool Gray 10


Secondary Colors:

There is a wide variety of secondary colors that may be used to help tell our story. All of these colors were carefully chosen because they effectively complement our primary brand colors and reflect the natural tones of our local New Mexico environment. 

Please pay close attention to how and when you use them. And always consider whether it would be more appropriate to use our primary brand colors instead.

High Noon

HEX: #ffc600
CMYK: 0, 17, 100, 0
RGB: 1255, 198, 0
PMS: 7548 C

Sandia Sunset

HEX: #ed8b00
CMYK: 0, 50, 100, 0
RGB: 237, 139, 0
PMS: 144 C

Terra

HEX: #c05131
CMYK: 15, 85, 100, 0
RGB: 192, 81, 49
PMS: 7580 C

Mesa

HEX: #d6a461
CMYK: 12, 38, 72, 0
RGB: 214, 164, 97
PMS: 7509 C

Green Chile

HEX: #a8aa19
CMYK: 37, 14, 100, 0
RGB: 168, 170, 25
PMS: 383 C

Teal

HEX: #007a86
CMYK: 100, 15, 40, 0
RGB: 0, 137, 149
PMS: 321 C

Deep Dusk

HEX: #8a387c
CMYK: 45, 95, 5, 0
RGB: 138, 56, 124
PMS: 7656 C


An Adobe Color Swatch file (.ase) is available for UNM CMYK and UNM RGB colors.

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